While, the internet is a global environment. There are several benefits in hosting your website with a UK based web hosting company. However, there are still a few reasons why a local host is a better option than an international one: Local Customer Service and Support – A international web host may be offering cheaper prices, but what happens when a problem arises? Many USA based web hosting companies only offer free-phone support for customer’s based in the USA. Overseas customers will have to call a separate number (which tends to be a regular international rate). Even a short international phone call can soon add up! Same Currency – Currency rates are fluctuating all the time. You will undoubtedly be paying a different price each month – depending on the exchange rate. Another important note, credit card companies never give you the same rate as you may see on some currency conversion sites. You usually get around 10% less than what you see on these sites. Quicker Page Loading Times – No matter what you may hear from many web hosting companies, pages loaded from a UK based server will load quicker than a server based in say Dallas, Texas. If you are aiming you site to a UK market, your visitors will thank you for the faster page load times! If your website is e-commerce driven, that could mean the difference between making that sale or your leaving and going to a competitor’s website. Search Engine Visibility – Like most websites, the majority of your website visitors will come from search engines. Hosting your website with a UK based provider will, also allow your website will show up in the “UK Only” results along with the international results. Generally as there are less results for “UK Only” your site has a higher chance of being listed closer to the top. This will increase your chances of gaining that “potential” new customer. Your website says a lot about you and your company, a poor or slow loading can loose you that potential new customer.